Market to Leaders

This is my new favorite marketing habit. Marketing to leaders.

I am so proud of my first Smart Singles Dallas event. I had 70 people at the first one. How did I do that?

Well it wasn't really on purpose. I decided to call Singles groups to get my event onto their event calendars. And by doing so, I ended up forming relationships with the leaders in these groups. As a result, each leader was so excited in their own way, that they each brought 25-30 people. It was amazing!

And that was from a very minimal amount of work. I was just my normal, passionate self; and when I started sharing this event with them, they loved it.

It showed me that there is a lot of power in working with leaders. Some leaders are obvious: accountants, financial planners, real estate agents. But some leaders are less obvious, but have just as much clout. Those singles groups are a great example - who knew that I could suddenly fill an entire room with sold-out tickets by simply calling a few great organizations to get onto their event calendars?

Which leaders should you contact? What would you say?
Leave a comment below!