Attn: Interior Designers!

The hunt is on!!!

Dave has decided to move to a position with an Interior Design firm. Who do you know that's hiring?

He is looking for Hospitality work. That means hotel design, restaurant design and any other hospitality. If you haven't seen his first big design project, check it out below...

Discussing The Four Arts of Love

A lot of you have heard of Love Kung Fu's The Four Arts of Love. If you haven't, stay tuned. I hosted our fifth Smart Singles Dallas event in Addison on Saturday with Janee Harrell. It was great! I decided to discuss "love as a skill" for my portion of the event.

The skills of love has always been a theme for Love Kung Fu. I mean, Kung Fu means skills. Something very special happened to me while I was speaking... I was talking about how I came up with the Four Arts of Love. Suddenly, I realized that everyone had frowns on their faces. It was quite unnerving. So I stopped. I asked what they were thinking about right now. Several people responded that they were really thinking about their own love lives, and really thinking about where they were and what they wanted. I thought to myself, 'WOW!'


Having people truly think about their love life and their approach is something that I had only done one-on-one before. To truly bring a crowd of 30 people to a precipice of self-reflection is a huge milestone for me. I was able to truly give away my own sense of self-reflection that created The Four Arts of Love in the first place. That was huge!

Now that I've unlocked that secret, I plan to write a workshop and speech about it, and use that material to the fullest. This was the last big step before committing to being a Professional Speaker. I plan to take this material, and turn into a speech that I can give around the world.

To learn about The Four Arts of Love, please set up a call with me. I'm at 972-365-8084. We can discuss The Four Arts of Love, how they apply to your life, and how you can use them to accomplish your goals.

"Red Velvet Rope" Activities

Hi all,
I'm in a new training program called Book Yourself Solid. It's only Day 2, but I love the structure that it provides. I am reading the creator's book. His name is Michael Port. In it, he discusses a "red velvet rope policy" so you find your ideal clients. It's a great book and I highly recommend it!

Lately, I've been noticing how I avoid certain marketing activities, and embrace others. It gets more interesting too... I will do some activities (like cold calling) with fervor when I work on some marketing strategies; but despise the exact same activities at other times. Why does doing the same thing feel so different some times?

Now my friends at Mission Control would say there's a "Concern" or need underneath the activities that I love. But my current theory is that there are marketing strategies that I'm meant for, and marketing strategies that I'm not. My question to myself is: how do I differentiate all these different activities and create a more efficient marketing plan designed specifically for me (that eliminates these negative activities so I can be more effective)?

As an example, I made myself cold call a few months ago. My goal was to get my Singles event onto local event calendars. The result was a breakthrough: I had 70 people at my first event (25 from one group, and 30 from another)! It was amazing. It also provided the insight into the "marketing to leaders" concept that I use in my coaching now.

As I piece this all together, I'm beginning to see that I need to determine my "red velvet rope" activities too; that certain activities are right for me, and they are just as unique and specialized as my ideal clients. Applying this to my actions makes me wonder: Which actions are invited past the "red velvet rope?" Which actions are meant for me to do? What are my ideal actions? Not the actions I think I "should" do, but the actions I am meant to do?

Dave's First Interior Design Job

This is Dave's first big Interior Design project. He did phenomenal!

Huge thanks to our client for giving us this great opportunity!

Leave a comment on the youtube profile, and pass our contact info on if you know anyone seeking an Interior Designer.

Cheers,
Mark

The Sales Glacier Effect

Now remember that this is the Year of Marketing... so I am growing and developing hundreds of different skills in sales & marketing. And as I continue growing and succeeding at this game, I realize something new.

The world of "Sales" and "Being Sold To" and "Marketing" all obey certain principles for very certain reasons. I saw this when I was counting the percentage of leads that became customers. It was always, always a small, small fraction. Whenever I sent a message to a large number of people, then I would be 2%-10% of people responding. That means that we are all saying 'no' more than 90% of the time.

Why is the universe designed that way???

I think it has to do with the same principle that guides most 'growth,' both in science, technology, etc. The 80 / 20 rule. But this is an extreme version of that. This is the 90 / 10 rule. The idea is that 10% of your leads [or marketing, actions] create 90% of your results [or profits, growth].

I realized that I was trying to squeeze 90% level of results (or even 50% level results) out of each group of people. But 100% of leads will only ever generate 10% results at most - never 50% reliably. If you squeeze any longer, you are just wasting your time. And you are probably upsetting everyone!

So I have started a new sales habit. I only focus on cherry-picking and taking care of the few select people (the 10% that are the 'results') out of any large group or list.

Press Release: Little Love Coach Gives Bookworms a Cold Splash

A little "love coach" is making a big splash in the Big D. Mark Berry, love coach and dating expert, is author of the new book, Splatter Dating: The Fastest Way to Find True Love. At 5 foot 3 inches, he packs a large punch for a little man. His new book is about taking more action, and how action is key for most "bookworms."

In a day when self-help books are surging in popularity, this new book focuses on action in everything he recommends. His new book is about merging action and insight together. He says, "Some people are bookworms; some people are worker bees. The problem is: Bookworms think too much and don't take any action. Worker Bees work really hard, but never learn anything new. You have to find a balance."

For so-called "Bookworms," he prescribed a healthy dose of action. He explains "You've got to get out and do something in order to find love. You've got to start moving. Get into the scene. Get messy... Because dating is messy. Love is messy!"

He says his coaching is different from therapy because there is very little talking, and mostly doing. "The first rule of my coaching is that you do the homework. And the homework is an activity, something to actually do. It requires you to start moving towards your goals. If you don't do your homework before your next call, you have to do it on the call with me!"

For Mr. Berry, talking to "bookworms" is nothing new. He is a graduate in Computer Science from University of Texas at Dallas, in Richardson. He says, "I was always the smart one, but that doesn't mean I ever did anything. When I got serious about the search for love, I realized that I wasn't moving forward - just thinking about it!" And when he set his mind to it, he found was he was looking for. He was married in Dallas in 2002.

He has found his trade by giving "love coaching" for a living. Coaching is a 1.5 million dollar industry, as noted by a PriceWaterhouse Cooper study by the International Coaching Federation, an association that gives coaching accreditations and credentials. As a growing number of people join the coaching industry, he expects more specialization and small niche coaching. "I expect coaching to move forward much like the personal training industry in the 1980s. Twenty years ago, people thought a personal trainer is weird. Now it is a powerful industry. The same is true for life coaching."

For more information on Mark Berry or his company, Love Kung Fu, visit www.lovekungfu.com or call (972) 365-8084.

Market to Leaders

This is my new favorite marketing habit. Marketing to leaders.

I am so proud of my first Smart Singles Dallas event. I had 70 people at the first one. How did I do that?

Well it wasn't really on purpose. I decided to call Singles groups to get my event onto their event calendars. And by doing so, I ended up forming relationships with the leaders in these groups. As a result, each leader was so excited in their own way, that they each brought 25-30 people. It was amazing!

And that was from a very minimal amount of work. I was just my normal, passionate self; and when I started sharing this event with them, they loved it.

It showed me that there is a lot of power in working with leaders. Some leaders are obvious: accountants, financial planners, real estate agents. But some leaders are less obvious, but have just as much clout. Those singles groups are a great example - who knew that I could suddenly fill an entire room with sold-out tickets by simply calling a few great organizations to get onto their event calendars?

Which leaders should you contact? What would you say?
Leave a comment below!