"Red Velvet Rope" Activities
Hi all,
I'm in a new training program called Book Yourself Solid. It's only Day 2, but I love the structure that it provides. I am reading the creator's book. His name is Michael Port. In it, he discusses a "red velvet rope policy" so you find your ideal clients. It's a great book and I highly recommend it!
Lately, I've been noticing how I avoid certain marketing activities, and embrace others. It gets more interesting too... I will do some activities (like cold calling) with fervor when I work on some marketing strategies; but despise the exact same activities at other times. Why does doing the same thing feel so different some times?
Now my friends at Mission Control would say there's a "Concern" or need underneath the activities that I love. But my current theory is that there are marketing strategies that I'm meant for, and marketing strategies that I'm not. My question to myself is: how do I differentiate all these different activities and create a more efficient marketing plan designed specifically for me (that eliminates these negative activities so I can be more effective)?
As an example, I made myself cold call a few months ago. My goal was to get my Singles event onto local event calendars. The result was a breakthrough: I had 70 people at my first event (25 from one group, and 30 from another)! It was amazing. It also provided the insight into the "marketing to leaders" concept that I use in my coaching now.
As I piece this all together, I'm beginning to see that I need to determine my "red velvet rope" activities too; that certain activities are right for me, and they are just as unique and specialized as my ideal clients. Applying this to my actions makes me wonder: Which actions are invited past the "red velvet rope?" Which actions are meant for me to do? What are my ideal actions? Not the actions I think I "should" do, but the actions I am meant to do?
I'm in a new training program called Book Yourself Solid. It's only Day 2, but I love the structure that it provides. I am reading the creator's book. His name is Michael Port. In it, he discusses a "red velvet rope policy" so you find your ideal clients. It's a great book and I highly recommend it!
Lately, I've been noticing how I avoid certain marketing activities, and embrace others. It gets more interesting too... I will do some activities (like cold calling) with fervor when I work on some marketing strategies; but despise the exact same activities at other times. Why does doing the same thing feel so different some times?
Now my friends at Mission Control would say there's a "Concern" or need underneath the activities that I love. But my current theory is that there are marketing strategies that I'm meant for, and marketing strategies that I'm not. My question to myself is: how do I differentiate all these different activities and create a more efficient marketing plan designed specifically for me (that eliminates these negative activities so I can be more effective)?
As an example, I made myself cold call a few months ago. My goal was to get my Singles event onto local event calendars. The result was a breakthrough: I had 70 people at my first event (25 from one group, and 30 from another)! It was amazing. It also provided the insight into the "marketing to leaders" concept that I use in my coaching now.
As I piece this all together, I'm beginning to see that I need to determine my "red velvet rope" activities too; that certain activities are right for me, and they are just as unique and specialized as my ideal clients. Applying this to my actions makes me wonder: Which actions are invited past the "red velvet rope?" Which actions are meant for me to do? What are my ideal actions? Not the actions I think I "should" do, but the actions I am meant to do?
posted by Mark Berry at
7:04 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home