This post is dedicated to all my entrepreneur buddies out there..
This quarter, I forgot to create my
2007 Q1 Goals since I was so excited about publishing
Splatter Dating. So now that the Dallas book signings have slowed down a bit, I was at a loss for how to proceed with building
Love Kung Fu.
I've always been a big fan on
YEO, which is now called
EO. In order to be a member, you have to have to be the Founder of a company with gross annual revenues of $1 Million. The challenge and opportunity in joining EO represents one of my life's goals: financial success.
But Love Kung Fu is far, far away from 1M in Gross Annual Revenues. After a quick search, I've found a new program offered by EO called Accelerator. Accelerator requires that your company have gross annual revenues of $250,000. That sure seems far away too, but its technically 4x closer than 1M!!! :-)
This brings me to the realization that in order for the Love Kung Fu website that I envision to get the revenues I want, I'd have to bring in 100 new members every week each paying $40 / month. That means about 10,000 new visitors to the site per week. That's a lot of visitors and I can't imagine providing the kind of love coaching I'd need in order to help 100 new people every week happy. In short: Using my current revenues, my old strategy was not viable for success.
So I sat up last night thinking... and before bedtime, I talked to Dave. If SEO and word-of-mouth isn't going to get 10,000 new visitors to my site every week, what would? And I slowly came to a realization.
As a Professional Speaking, I could reach that many people. That would eventually accomplish a goal of getting 10,000 new visitors to the site: after hearing a speech, they would probably want to check me out online. And then, I could give the high level of quality I wanted because my "clients" would not be the 10,000 visitors to my website, but more specifically the conference organizers and the heads of organizations. That vision aligns much more deeply with my sense of quality and the interactions I want to have.
This also supports the quality I heard in the Interview CD I created. The CDs haven't been selling, but then, "listening" is a different approach from an interest in a book. But if you liked how I spoke at a conference, you'd probably like an audio CD with my material on it.
[Mark goes away for a sec, and comes back...]
Oh, now you're going to love this... I look at my "end of 2007 goals" and this already fits into those goals! Last year I wrote this.
Here are my End of 2007 Goals:
1. Splatter Dating: The Fastest Way to Find True Love has sold 1,000+ copies
2. The website has 20 different products and services to choose from.
3. The weekly online magazine (the website) has 500 unique visitors every week.
4. Our primary teleclass has sold 35 seats in 2007 totalling $8,000+ gross revenues.
5. Mark Berry has booked 3 speaking engagements totaling $3,000+ gross revenues.
6. The home study courses are done.
So here are the new Q1 Goals: (By March 31st, 2007)
1. Created four individual Audio CD products to sell at Speaking Engagements
2. Created the Splatter Dating home study course
3. Created the complete Press Kit for getting speaking engagements
4. Completed the Menu for www.lovekungfu.com, and online Press Kit for www.littlelovecoach.com.Alright, six weeks to go! Onward and Upward! If you want to get involved, or have some feedback on my goals, or support, leave a comment below! Thanks!
Labels: goals